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Satellite Forums to Bring Issues to Light
at Cattle Industry Summer Conference

Five lively issues-oriented forum sessions on breaking issues as well as officers forums to be broadcast live via satellite are planned for the 2004 Cattle Industry Summer Conference at the Adam’s Mark Hotel in Denver, Colo., Aug. 9-13.

More than 1,000 people are expected to attend the conference, which features the summer meetings of the National Cattlemen’s Beef Association (NCBA), Cattlemen’s Beef Promotion and Research Board (CBB), Cattle-Fax and American National CattleWomen, Inc. (ANCW).

The five issues forum sessions will take place on Wednesday morning, Aug. 11, and provide opportunities for attendees to discuss topics critical to their businesses. These include BSE, animal ID, nutrition, beef demand and activists and issues management. These breakout sessions will be preceded by an economic outlook from Randy Blach, executive vice president of Cattle-Fax.

Cattle producers not able to attend the meetings will also have an opportunity to participate. On Wednesday evening, leaders from the CBB and NCBA will hold separate 45 minute officers’ forums via satellite on RFD-TV. The event will begin at 5 p.m. MDT (7 p.m. EDT, 6 p.m. CDT and 4 p.m. PDT).

Beef and cattle producers from around the nation can call into a toll-free number provided on screen to ask questions of, and provide input to, beef industry leaders. Questions will also be taken from beef producers attending the forum in Denver. During the broadcast, 45 minutes, funded through the national Beef Checkoff Program, will be dedicated to checkoff programs. The other 45 minutes, sponsored by McDonald’s Corporation, will focus on policy issues.

Noted farm broadcaster Al Pell will moderate the 90 minutes of forums that will air live, carried on Dish Network channel 9409, DirecTV channel 379 and on Mediacom and NCTV cable providers.
If producers aren’t able to view the live program, it will be rebroadcast three times by RFD-TV on August 11 –12 at six-hour intervals following the 5 p.m. MDT broadcast. Check local listings for broadcast times. It will also air at 2 p.m. MDT on Aug. 14.

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