Angus producers are encouraged to attend an informational forum conducted by the staff of the American Angus Association, Sunday, November 16 in Louisville, Ky. The forum, Achieve Angus Excellence Through Information, will begin at 1 p.m. at the Kentucky Fair and Exposition Centers South Wing.
Matt Perrier, director of commercial programs, will give an overview of the AngusSource program. AngusSource is the latest program designed for Association members who want to offer a simple marketing tool to their commercial customers.
Next, Bill Bowman, director of performance programs, and Sally Dolezal, genetic research director, will introduce the first phase of value-based tools to use in Angus genetic selection. The Total Beef Value, or $B, encompasses the dollar per head progeny difference in combined postweaning and carcass merit.
We are eager to unveil the new technologies that are available to our members that combine growth and end-product EPDs into a functional dollar-based index to assess postweaning and carcass merit, Bowman says.
John Crouch, executive vice president, will then discuss the Associations core strategies that will further enhance the position of the Angus breed within the beef industry.
The forum is held in conjunction with the American Angus Association Annual Meeting, and all Angus producers should attend. Staff will be available to answer questions and visit with producers about how these newly developed tools can be used on the farm or ranch.
For more information about the Angus events during the North American International Livestock Exposition, go to www.angus.org.