While the fate of the beef checkoff continues to be debated in the courts, checkoff dollars continue to be used as producers intended – to attempt to build demand for beef. Attached are links to news stories about some of the efforts currently being conducted. For more information, you may also want to visit www.beefboard.org, or www.beef.org.

1) A checkoff-funded ground beef safety Public Service Announcement reached nearly 70 million consumers this summer. Click here.

2) Nutrition seminars are reaching thousands of health professionals who counsel consumers on what to eat. Click here.

3) Nutrition research funded by the checkoff, which shows that more beef in the diet can be beneficial, is being disseminated widely. Click here.

4) Veal packers have joined producers and their checkoff to help market veal more effectively. Click here.

5) Great news about beef keeps reaching newspapers and magazines. Click here.

6) A checkoff-funded carcass merit research project provides valuable data on tenderness and other important traits. Click here.

7) The Youth Education Committee recommends increased attention on obesity in children. Click here.

8) Checkoff-funded product safety research is coming up with new tools in the fight against E. coli O157:H7. Click here.